In February 2018 I had the opportunity to represent the state of Texas for the Has Heart Project! The Has Heart mission is to utilize the mediums of art, design and fashion to benefit veterans. For this project I was paired with Josh Johnson, a retired army veteran.
Josh and I spent half a day getting to know each other. During this time I had the opportunity to ask him questions about his life before, during and after his service in the military.
Key TERMS + themes
Together, the team and I began mapping out all the key terms and themes we were discovering and we selected the ones that resonated most with Josh. We ended up with a list and selected them down to two or three that best represented his life story.
Toward the end of our two day session together Josh and I went over all the sketches I had created and we talked about the elements that resonated best with him. Afterward I took his feedback home so that I could start working on the final design.
Typography : I selected this typeface because of it’s height and military feel. I thought that this typeface worked well to from the physical connections or pathways I designed to represent his life and the more literal connections you might see on a mother board.
Design: From the to left there is a starting point with a line that progresses toward the bottom right of the design. This line symbolized the Josh’s life path. I intersected other lines from the type to show the connections he has made and to represent the syncrinicity in his life.
Texture : The grainy and hatch like textures represent the rough patches of Josh’s journey. Starting off he had a rough time getting his life started and understanding his purpose. Josh had to overcome a lot of personal obstacles to get himself to where he is now.
Color : This fluorescent green color paired with the black symbolizes Josh’s passion for the tech industry and his history with computers. It also represents growth during his journey.
Below is the entire team who helped make this project possible! From Tyler Way and Kendra Klapp Olguin for traveling across the country facilitating the relationship between Josh and I to Dennis Burnett and Daniel DeLoach for documenting the process with their photography and videography skills.